** Times of India **

Times of India (ToI) has started its Chennai edition from today (Apr/14/2008). ToI is the sort of newspaper which gives 'what people wants' - a lot of sex & glamour !! They also do sell it at a cheaper rate - aggressive marketing !! I would not consider ToI as a threat to "The Hindu". But lesser mortals like, "The Deccan Chronicle" and "The Indian Express" may slowly fade away from the arena; or at best, they also would switch to the "style" of ToI. If you wish to read lot of tit-bits, masaala news, glamorous news and wish to see some sexy photographs in glossy sheets, goahead and subscribe to ToI - but in the least, subscribe to ToI as an additional newspaper for your home, not the sole one !!