Jan 3, 2008

** Joint Ventures **

Bajaj has signed a deal with Yamaha for a joint venture in manufacture of Two wheelers. Yamaha, which was previously in partnership with Escorts India, did manufacture some excellent bikes. The model, Rx100 is still in great demand in India - the only bike with excellent resale value, even after 10 years of use. And the Bajaj success story with its Pulsar version is well known (it has been choosen as the best bike of the year 2007). Now that both the giants have come together, lets hope that we get to see some more excellent bikes. With TATA all set to roll out its Rs 1 lakh car, prices of two wheelers are bound to come down (Cost of Pulsar was approximately Rs.50,000).

Another important alliance that happened last week was the deal between Reliance and Bata. I think, in near future, we may get to see joint ventures for "Hair cutting Saloons" !!!

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